Manufacturing - Machining

SALT Marketing is a trusted growth partner for machine shops all over the world. Our Machining clients typically maintain over $20 million in annual sales, but revenue alone isn’t the qualifier for SALT services. As a company, SALT is seeking out clients with Operational Maturity - when we get you to RFQ, we need you to win.

For machine shops, SALT prospects larger accounts including OEMs and T1s. This means complex projects with longer sales cycles. We’re frequently hunting targets with repeatability within projects and over $100,000 in annual revenue potential. As a dedicated hunting team, SALT strives for big wins in order to bring ROI to our machine shop customers.

“I just want to thank you two and your company for your hard work in bringing us leads. It truly has given our team hope and inspiration for this new year. Seeing all those leads in our inbox gives more than business opportunities – it makes us work smarter and drive harder to our success.”

CEO - Aerospace Machine Shop

Client Capabilities

  • Precision Machining, CNC, Milling, Turning, Lathe Work
  • Dedicated QA, Inspection Equipment
  • In-house Engineering Capabilities
  • Facilities Ranging from 20,000 to 200,000 sq ft
  • Manufacturing Automation
  • Certificates include: ISO9001, AS9100, ITAR, ISO, CMMC

FAQ

Don’t focus on the individual project, we care about the overall account. SALT seeks to convert accounts with over $100,000 in annual revenue potential, but we rarely see this in the first order. Our clients typically win projects over time that grow in scope as the end customer finds your work trustworthy.
Yes, SALT subscribes to industry leading data sources and has an internal database of 6 million contacts. We build our target lists based on industry, geography, size, and other factors determined in onboarding.
As the client, you hire SALT for time, talent and process. We work on your behalf using your brand name to gain entry to new customers. While we track and have access to the data through the engagement, you own everything we gather.
As we dig deeper into internal sales teams we often find they are fairly technical staff - sometimes former engineers. These teams frequently work within the existing book of business and lack the personality and process for prospecting. SALT would argue that we have the time and process to serve as the dedicated hunting team. You benefit from the specialization of tasks by keeping your technical sales staff focused on higher value activities.

Examples of Success

Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Prospects Identified for Manufacturing-Machining Clients
Client Discovery

Client Discovery

SALT hold a series of on-boarding calls to become a seamless extension of your team—to accurately represent your business.

Client Discovery

List Building

Qualified, dedicated humans at SALT use their expertise and knowledge of world class tools to create a custom prospect list.

Account Qualification

Account Qualification

Leads are qualified based on how good of a match they are for you.

Contact Verification

Contact Verification

SALT finds the right people—the decision makers. We obtain contacts, email addresses, and phone numbers.

Relationship Building

Nurturing Relationship

We nurture the contacts, building trust using your brand over time. Regardless of interest, we nurture relationships within qualified accounts.

Opportunity Handoffs

Opportunity Identification

Hand-off takes the form of a call, face-to-face meeting or webinar. During this, we set up the QFTA - Qualified First Time Appointment.

SALT engaged with a MidWest machine shop, to assist with business development. The client’s revenue was primarily (about 80%) driven by one industry, Oil & Gas. SALT was hired to diversify to other players within the Oil & Gas Industry and find customers in other industries. In a 2 year period, SALT generated 92 new introductions. . . . read more by downloading the case studies below:

SALT Performance Stats (average)

  • Number of Clients
    16
  • Client Revenue Range
    $1M - $160M
  • List Size
    1620 Raw Accounts
  • Qualified Accounts
    378 A&B
  • Typical Handoff Value
    $250,000
  • Handoffs per Month
    2-3
  • Time to ROI
    9-16 months
  • Total Projects Quoted
    $760M

Industry Graph (percentage)

  • Aerospace
    37.6%
  • Defense
    19.4%
  • Off-Highway
    15.1%
  • Industrial Manufacturing
    12.9%
  • Oil and Gas
    7.5%
  • Other
    7.5%

Download Case Study

  • Download Case Study Here
  • SALT_Overview
  • SALT_Case Study_Machining_2023
  • SALT High Value Target Case Study

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