Manufacturing - Stamping and Fabrication

SALT Marketing works with several Stamping and Fabrication facilities, each with unique capabilities. Our Fabrication clients typically maintain at least $25 million in annual sales, but we also support smaller Fabricators with a single laser. Ultimately, SALT is looking to work with clients with a proven process and scalability - when we get you to RFQ, we need you to win.

SALT can help whether you’re a global stamping house looking to diversify out of one industry (usually automotive), or a local laser/fabricator focusing on regional prospects. Either way, the relationship we create on your behalf is critical to the sale. We’re frequently hunting targets with repeatability within projects and over $100,000 in annual revenue potential. As a dedicated hunting team, SALT strives for big wins in order to bring ROI to our Stamping and Fabrication customers.

SALT has presented breakout sessions at FABTECH (NORTH AMERICA'S LARGEST METAL FORMING, FABRICATING, WELDING AND FINISHING EVENT) for several years. Download the most recent FABTECH presentation here.

We are not only adding a new customer, but also adding our first non-automotive project! This high volume program will add significant revenue starting Q1 2023. Additional good news is that we are still in final discussion for a second part for the same program. Thank You for the hard work of the entire SALT team for helping us to generate new opportunities. Excellent job!”

- Vice President and Sales Manager of a $130M global stamping group

Client Capabilities

• Stamping, Fabrication, Welding, Assembly, Finishing
• Dedicated QA, Inspection Equipment
• In-house Engineering Capabilities
• Facilities Ranging from 20,000 to 500,000 sq ft
• Manufacturing Automation
• Certificates include: AS9100, ITAR, ISO, CMMC

Frequently Asked Questions

Our typical order is less than $100,000. Does this mean we’re not a fit for your services?

Don’t focus on the project, focus on the account. SALT seeks to convert accounts with over $100,000 in annual revenue potential, but we rarely see this in the first order. Our clients typically win projects over time that grow in scope as the customer finds the work trustworthy.

We don’t have a target list. Can SALT help us to identify ideal customers to call on?

Yes, SALT subscribes to industry leading data sources and has an internal database of 6 million contacts. We build our target lists based on industry, geography, size, and other factors determined in onboarding.

Who owns the contacts and the data as a result of the engagement?

As the client, you hire SALT for time, talent and process. We work on your behalf using your brand name to gain entry to new customers. While we track and have access to the data through the engagement, you own everything we gather on your behalf.

We have an existing internal sales team, can SALT still help us?

As we dig deeper into internal sales teams we often find they are fairly technical staff - sometimes former engineers. These teams frequently work within the existing book of business and lack the personality and process for prospecting. SALT would argue that we have the time and process to serve as the dedicated hunting team. You benefit from the specialization of tasks by keeping your technical sales staff focused on higher value activities.

Examples of Success

• Opportunities Identified
• Typical Process
• Success Story

Client Discovery

SALT hold a series of on-boarding calls to become a seamless extension of your team—to accurately represent your business.

List Building

Qualified, dedicated humans at SALT use their expertise and knowledge of world class tools to create a custom prospect list.

Account Qualification

Leads are qualified based on how good of a match they are for you.

Contact Verification

SALT finds the right people—the decision makers. We obtain contacts, email addresses, and phone numbers.

Nurturing Relationship

We nurture the contacts, building trust using your brand over time. Regardless of interest, we nurture relationships within qualified accounts.

Opportunity Identification

Hand-off takes the form of a call, face-to-face meeting or webinar. During this, we set up the QFTA - Qualified First Time Appointment.

SALT engaged a Midwest Sheet Metal Contract Manufacturer to assist with a formal new business development program. As the company was transitioning to 3rd generation of family ownership, the new owners identified a problem. Production equipment was running on one shift, and at 40% capacity. With only two outside sales reps, the client needed to add sales capacity quickly. SALT was engaged to maximize the amount of time the outside reps spent in front of customers.. . . . read more by downloading the case studies below:

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