Subcontract Services

SALT Marketing works with various Commercial Subcontractors in a given region. We have experience with a wide variety of subcontract services including; electrical, plumbing, landscaping, cleaning, glass, masonry, HVAC, painting, roofing, concrete, LIDAR Scanning and Ground Penetrating Radar. While there are many types of commercial subcontracting services, we’re proficient in implementing a scalable sales process.

Ultimately, SALT is seeking clients with Operational Maturity who close the deals that we bring in. As a dedicated hunting team, SALT works with larger subcontractors who typically deal in commercial jobs with over $50,000 in value.

“SDPP is supposed to provide one here.”

- Sales Director - Packaging Material Supplier

Client Capabilities

  • Electrical, Plumbing, Painting, Concrete,
  • LIDAR Scanning and Ground Penetrating Radar.
  • Renovations and New Construction
  • Partnerships with GCs and EPC firms
  • Contract Maintenance Services
  • Extensive Vehicle Fleet
  • Ability to Scale
  • Licensed and Insured

Frequently Asked Questions

We do not support contractors who focus on single family properties. SALT typically works with Commercial Subcontractors seeking larger and more complex projects valued at over $50,000. We want large accounts that quickly offset the cost of our program.
SALT will only work with one subcontractor discipline in each geographic region. In some cases this is an entire state, other times it’s just a metropolitan area. It depends on the size and capabilities of the contractor and the package you buy with SALT.
Yes, SALT subscribes to industry leading data sources and has an internal database of 6 million contacts. We build our target lists based on industry, geography, size, and other factors determined in onboarding.
As the client, you hire SALT for time, talent and process. We work on your behalf using your brand name to gain entry to new customers. While we track and have access to the data through the engagement, you own everything we gather on your behalf.
As we dig deeper into internal sales teams we often find they are fairly technical staff - sometimes former engineers. These teams frequently work within the existing book of business and lack the personality and process for prospecting. SALT would argue that we have the time and process to serve as the dedicated hunting team. You benefit from the specialization of tasks by keeping your technical sales staff focused on higher value activities.

Examples of Success

Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services CLients
Prospects Identified for Subcontract Services Clients
Client Discovery

Client Discovery

SALT hold a series of on-boarding calls to become a seamless extension of your team—to accurately represent your business.

Client Discovery

List Building

Qualified, dedicated humans at SALT use their expertise and knowledge of world class tools to create a custom prospect list.

Account Qualification

Account Qualification

Leads are qualified based on how good of a match they are for you.

Contact Verification

Contact Verification

SALT finds the right people—the decision makers. We obtain contacts, email addresses, and phone numbers.

Relationship Building

Nurturing Relationship

We nurture the contacts, building trust using your brand over time. Regardless of interest, we nurture relationships within qualified accounts.

Opportunity Handoffs

Opportunity Identification

Hand-off takes the form of a call, face-to-face meeting or webinar. During this, we set up the QFTA - Qualified First Time Appointment.

SALT Marketing supports a Commercial Painting Subcontractor in a major metropolitan area. With limited sales resources, SALT implemented a process to begin canvassing the local market for new work. SALT assisted the client in building the target list of accounts, and identified key decision makers - as well as their contact information.

SALT immediately began setting meetings and gathering RFQs for new painting projects. Quotes ranged from $15,000 to over $100,000.

SALT Performance Stats (average)

  • Client Revenue Range
    $10M - $120M
  • List Size
    1850 Accounts
  • Qualified Accounts
    240 A&B
  • Typical Handoff Value
    $50,000
  • Handoffs per Month
    3-4
  • Time to ROI
    9-12 months
  • Total Projects Quoted
    $32M

Industry Graph(percentage)

  • HOA
    13.1%
  • Property Management
    13.9%
  • Industrial
    14.6%
  • Commercial Office
    16.6%
  • Apartments & Condos
    12.2%
  • Retail
    9.8%
  • Other
    19.8%

Download Case Study

  • Download Case Study Here
  • SALT_Overview
  • SALT High Value Target Case Study

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