Packaging - Boardstock & Corrugate

SALT Marketing collaborates closely with Corrugator and Board Stock Manufacturers specializing in producing high-quality materials and packaging solutions. These companies possess advanced capabilities, including various corrugation techniques, material options, and finishing enhancements. The suppliers we work with range from mid-sized regional manufacturers to large, publicly traded companies. The scale of the business is not the only factor to qualify for our services. SALT is seeking out clients with Operational Maturity - when we get you to RFQ, we need you to win.

As a dedicated hunting team, SALT understands the complexity and lengthy sales cycles involved in selling corrugate and boardstock. In order to be successful, we aim to work with the best suppliers who win when we get to the closing table. While relationships take time to develop, SALT has a proven process that involves exchanging information of value over time to build trust. Ultimately, SALT is looking to work with clients with a proven process and scalability - when we get you to RFQ, we need you to win.

“I appreciate the talent and added capacity you brought to our team, and I have been impressed with your work! You have brought a number of opportunities, some of which have grown to be great relationships. Thank you all for the work you have done.”

- Director of Sales and Marketing - Packaging Material Supplier

Client Capabilities

• Corrugating, Gluing, Trimming & Die-Cutting
• Printing and Graphics
• Custom Box Design & Engineering
• POP Displays
• In-House Design Teams
• Online Portals for Proofing and Quoting
• Stocking Programs for Larger Customers
• Prototyping and Sampling
• Quality Control
• Advanced Customer Support
• Research and Development

Frequently Asked Questions

Selling Corrugate or Boardstock is competitive, what makes SALT different from other sales services?

We understand the competitive nature of the industry and aim to work with larger accounts in order to quickly offset the cost of our program. SALT prefers to work with clients that are able to differentiate from competitors through custom engineering, price, quality or other factors. Feel free to complete our Operational Maturity assessment to give us an idea of where you stand.

We don't have a target list. Can SALT help us to identify ideal customers to call on?

Yes, SALT subscribes to industry leading data sources and has an internal database of 6 million contacts. We build our target lists based on industry, geography, size, and other factors determined in onboarding.

Who owns the contacts and the data as a result of the engagement?

As the client, you hire SALT for time, talent and process. We work on your behalf using your brand name to gain entry to new customers. While we track and have access to the data through the engagement, you own everything we gather on your behalf.

We have an existing internal sales team, can SALT still help us?

As we dig deeper into internal sales teams we often find they are fairly technical staff - sometimes former engineers. These teams frequently work within the existing book of business and lack the personality and process for prospecting. SALT would argue that we have the time and process to serve as the dedicated hunting team. You benefit from the specialization of tasks by keeping your technical sales staff focused on higher value activities.

Examples of Success

• Opportunities Identified
• Typical Process
• Success Story

Client Discovery

SALT hold a series of on-boarding calls to become a seamless extension of your team—to accurately represent your business.

List Building

Qualified, dedicated humans at SALT use their expertise and knowledge of world class tools to create a custom prospect list.

Account Qualification

Leads are qualified based on how good of a match they are for you.

Contact Verification

SALT finds the right people—the decision makers. We obtain contacts, email addresses, and phone numbers.

Nurturing Relationship

We nurture the contacts, building trust using your brand over time. Regardless of interest, we nurture relationships within qualified accounts.

Opportunity Identification

Hand-off takes the form of a call, face-to-face meeting or webinar. During this, we set up the QFTA - Qualified First Time Appointment.

A publicly traded Corrugator partnered with SALT Marketing. SALT's strategic approach involved tailored prospecting, targeted relationship building, and value-driven engagement. The results were significant: The Corrugator client secured new regional accounts, achieved revenue growth beyond expectations, and solidified its industry reputation. SALT's expertise proved instrumental in the expansion and success in the competitive corrugated packaging market.

Download Case Study