Professional Services - Commercial Cleaning

As a dedicated hunting team, SALT understands the process involved when selling Commercial Cleaning Services. Commercial Cleaning and Janitorial Services are somewhat commoditized.

Landing new accounts relies on a relationship based sale where TRUST is critical to getting a deal closed. So how do you build trust from a cold introduction? SALT has a proven process that involves exchanging information of value over time.

For Commercial Cleaners and Janitorial Service Providers, SALT typically hunts for accounts with contracts greater than $4,000 per month. We seek out building owners, maintenance staff, management companies and business operations managers who can make decisions on changing Commercial Cleaning Suppliers. We prefer to work with Cleaning Clients with Operational Maturity who understand the sales challenges involved and have the ability to close and support the deals we bring in

“The SALT team consistently prospects my addressable market to find businesses in need of commercial cleaning services. Once they lock on to a qualified prospect, they continue to keep in touch until there is an active need. SALT books first time complementary cleanings for us, which frequently turn into new monthly contracts."

- Owner - Commercial Cleaning Company

Client Capabilities

• Commercial Cleaning
• Janitorial Services
• Medical Cleaning
• Facilities Management and MRO
• Monthly and Annual Contracts
• Background Checks on all Staff
• Property Management
• Tenant Turnover and Moving Services
• Sanitizing and Disinfecting
• Green Cleaning Solutions
• Construction Cleanup
• Window Cleaning
• Carpet Cleaning
• National Accounts Programs

Frequently Asked Questions

Which contact does SALT call on within the target account?

We find the best relationships are built with owners and principal members of the organization. We call on management companies, facilities contacts, office building owners, and business owners.

We don't have a target list. Can SALT help us to identify ideal customers to call on?

Yes, SALT subscribes to industry leading data sources and has an internal database of 6 million contacts. We build our target lists based on industry, geography, size, and other factors determined in onboarding.

Who owns the contacts and the data as a result of the engagement?

As the client, you hire SALT for time, talent and process. We work on your behalf using your brand name to gain entry to new customers. While we track and have access to the data through the engagement, you own everything we gather on your behalf.

Can SALT help us with online marketing as well?

Yes, we support Commercial Cleaners Online through google pay-per-click programs and getting registered with Google Maps. We track and report on conversions on the web, and follow up on leads on behalf of the client.

Examples of Success

• Opportunities Identified
• Typical Process
• Success Story

Client Discovery

SALT hold a series of on-boarding calls to become a seamless extension of your team—to accurately represent your business.

List Building

Qualified, dedicated humans at SALT use their expertise and knowledge of world class tools to create a custom prospect list.

Account Qualification

Leads are qualified based on how good of a match they are for you.

Contact Verification

SALT finds the right people—the decision makers. We obtain contacts, email addresses, and phone numbers.

Nurturing Relationship

We nurture the contacts, building trust using your brand over time. Regardless of interest, we nurture relationships within qualified accounts.

Opportunity Identification

Hand-off takes the form of a call, face-to-face meeting or webinar. During this, we set up the QFTA - Qualified First Time Appointment.

SALT engaged a family owned Commercial Cleaning Company on the east coast that was looking to grow the business through managed monthly cleaning contracts. The client was seeking growth, but had traditionally grown by word of mouth and referral. SALT was engaged to build an outsourced sales team and formal marketing program. SALT worked with the client to better understand the business and which types of accounts typically purchase ongoing cleaning contracts. SALT built a prospect list, discovered key contact information and began to prospect - hunting for businesses that were qualified to buy contract cleaning.

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